We as humans ask a myriad of why’s. It is in our nature to search and give meaning and reason to things, objects, occurrences, people, places and experiences.

We ache for things to matter.
To be a part of something bigger.
To make a difference. Preferably for the better. 

Most of all, we ache for our lives to matter. It’s one of our psychological core needs to find purpose for our actions, work and lives as a whole.

The Purpose (τέλος – final end, goal)
we are looking for is, in short the answer to a question:
Why and for what cause does a person like me exist?
or
Why and for what cause do we as an organization or business exist?

At Nordman on purpose we see purpose as the most fundamental, most intriguing and most relevant question for all individuals, organizations and businesses. 

“We do not have knowledge of a thing until we have grasped it’s why, that is to say, it’s cause.” said Aristoteles, fascinated with the telos of things, organisms and humans. And we need to have a grasp of this why in order to build our individual lives, organizations or businesses in a way that we can find fulfillment, sustainable wellbeing, thriving and success. 

While asking the why of our existence is a psychological tendency,  purpose is also a deeply existential question. Our approach on purpose and life is strongly multidisciplinary. We combine theory, research and literature from psychology, sociology, education, philosophy and theology to make sense of the concepts of purpose and meaning and their applications and ramifications on different aspects of life.