A mid-life crisis, a work-life crisis, a quarter-life crisis, a marriage crisis, a crisis of a loss. 

Our life is marked by seasons of serenity and crisis. Crisis is always a transition into something new and a breakthrough of something new. And this transition and breakthrough always leaves us with deep questions such as who am I now, what is the meaning of all this, what’s the purpose of  my life and everything in it, who and what am I living my life for. 

Every crisis is a crisis of purpose and meaning. 

Safe to say, our world, we as a humanity, are in a season of transition and crisis; An environmental crisis, an economic crisis, a pandemic-crisis, a world peace-crisis. 

Maybe, we are in a global crisis of purpose and meaning as well.

I think the voices for this global crisis of purpose and meaning are the generations of Millennials and Z’s. According to different studies, more than previous generations, they look for purpose and meaning when choosing a workplace, a career, a product or a service or an investment.

Teenage and young adult years are developmentally the crucial ones in searching for identity, values, one’s own place and purpose. Millennials and Z’s have spent theirs in a world that has been more or less in a crisis and transition. So maybe that is why questions of purpose and meaning have marked them and they are not willing to settle for easy, half-hearted answers. 

So, what if we all embraced this global, or at least widespread, crisis of purpose and started asking the hard questions of why’s in life, work and business and tried to find full-hearted answers with purpose and meaning?

I believe then we could see a breakthrough of people, organizations and business that have found their unique, authentic selves with potential, innovations and a role in making a change for a better tomorrow.

Nordman on Purpose was born out of a passion to guide people to their purpose.

-Veera